There was once a frightening urgency to turn fair and, then and only then, be lovely. Marriage, a good future, career opportunities, all somehow seemed to be hinged upon the colour of your skin, and very few stopped to question the absurdity of this concept.
But Pax Jones, Mirusha Yogarajah and her sister Yanusha Yogarajah broke this stereotypical notion and created a trend which generated a whirlwind in favour of dark skin colours. Their photoshoot gave birth to the #UnfairAndLovely hashtag which is being used feverishly on social media. Their campaign is a fight against colourism which is still prevalent in many parts of the world.
The demand for white skin led scientists to put in time and effort into figuring out which chemicals will whiten your face the fastest, and once the face was taken care of, they moved to the armpits and then the genitals. This desire for fairness is simultaneously dangerous and ridiculous.
The rising levels of unattainableness in terms of beauty standards is now the cause behind the rejection of said standards by so many humans across the globe. Now that the fight for the acceptance of curves has gained momentum, it is time to turn to another area of interest – the skin tone.
Fair may have earned the title of lovely through years of advertising, but, lemme tell you what dark is. Dark is brooding. Dark is mysterious. Dark is sexy.
And you there, you are beautiful, just the way you are. Skin colour doesn’t matter, not anymore at least.
So, change the world, one selfie at a time with #UnfairAndLovely.